So hands-on in fact that we created a special brand – Semplicemente Frutta.
Semplicemente Frutta is dehydrated fruit without added sugar: not even fructose or grape sugar.
Why did we create this brand? Because fruit is perfect as it is, with all the natural fragrance and sweetness we need.
80% of processed foods contain sugar
Italians eat 27 Kg of sugar per person per year (Source: WHO, 2015)
Public health expenditure, each year, linked to obesity (Source: EUROPEAN COMMISSION, 2015)
1 su 3
1 in 3 children is overweight (Source: ITALIAN MINISTRY OF HEALTH, 2016)
We are removing all added sugar and sweeteners from our ranges with the objective of doing so on all of our products, including our distribution brands. The reason is simple: every year we consume 27 kg of sugar per head, more than 3 times the per capita amount recommended by the WHO.
Vitamore offers slightly salted nuts, with only 0.25% salt.
What’s more, Vitamore nuts are roasted and not fried.
This means a healthy lifestyle without giving up on great taste.
Every year we consume about 4 kg of salt per head, twice the amount recommended by WHO! (Source: WHO, 2016)
75% of the salt we take comes from the consumption of processed foods (Source: EUROPEAN COMMISSION, 2008)
Stroke and hypertension may be related to excessive salt consumption (Source: ITALIAN MINISTRY OF HEALTH)
Average quantity of salt contained in packages of salted nuts of other brands
Euro Company is aiming to offer consumers a new product category with its Cicioni brand – the fermentino.
Fermentino is a food product derived from the fermentation of nuts or oilseeds, with only the addition of water and salt. Unlike surrogates, it is not trying to imitate other products, nor, importantly, does it contain additives often found in plant-based products such as coconut oil, thickeners, emulsifiers, guar gum, and all those substances that are preceded by the letter E.
No dyes or additives are needed for a healthy diet.
We have eliminated them all to make our products 100% natural.
We also try not to use preservatives unless it is absolutely necessary, as in the case of fast perishable products.
Our actions are consistent with the 17 common goals for Sustainable Development set out in the UN Agenda and signed by 193 Member States.
With our commitment to consumers, we contribute to the achievement of 4 of the 17 aims set.
Follow our blog and keep up to date on our initiatives, news from the world of food and lots of other news.
A study conducted on a sample of 47,000 Swedish women, aged between 29 and 49, seems to confirm the already known positive effects of the Mediterranean diet both on neurodegenerative pathologies, like Alzheimer’s or Parkinson’s disease, and on the cognitive decline due to aging. The study is based on the association between the adoption of…
For the World Food Day 2020, celebrated every year on October 16th to commemorate the founding of the FAO (United Nations Food and Agriculture Organization), an international group of researchers (China, Israel, USA, and Canada) presented a report based on the data of the Global Burden of Disease Study of 2017, the report on the…
The Norwegian Nobel Committee awarded the 2020 Nobel Peace Prize to the WFP (World Food Programme), headquartered in Rome, “for its efforts to combat hunger and for acting as a driving force to prevent the use of hunger as a weapon of war”. Established in 1961 and UN official programme since 1965, the WFP is…
There is a strong relation between cell aging and the consumption of ultra-processed foods. This is what emerges from a study published on the American Journal of Clinical Nutrition, conducted by a team of Spanish researchers of the Universities of Navarra, Pamplona and Madrid, whose results were presented at the European and International Congress on…
On May 20th, a communication called “A Farm to Fork Strategy for a fair, healthy and environmentally-friendly food system” was published in the context of the Green Deal, the roadmap set and shared by all the States to make Europe (and its economy) the first climate-neutral continent by 2050. It addresses globally the challenges to…
A diet rich in sodium can negatively alter the intestinal microbiome. This is what emerged from a recent study, conducted on the human model, published by the Georgia Prevention Institute’s researchers in the Hypertension journal. The intestinal microbiota is composed of bacteria, viruses, protozoans, and fungus which inhabit the gastrointestinal tract: they have several functions,…
With summer comes the usual health advice to drink a lot of water to stay hydrated. Although it seems a cliché that we repeatedly hear every year, it is a wise recommendation: water is indeed a precious good, essential for life and to stay healthy not only in summer but all year round. It is…
Vegetarian or vegan diet? The beneficial effects of those two types of diet are a present matter of debate, both in the scientific community and in the non-specialised information channels like magazines, newspapers, and television programs. In most cases, the main matter of debate is the comparison between the effects on health of this type…
When we talk about healthy eating, the keyword is “varying”, but what it means to have a varied diet? Why is it so important to vary what we eat? Foods, in addition to guaranteeing the right energy intake, are useful to provide some nutrients necessary for the health of our organism like amino-acids and essential…
Most people, above all in January, start a diet: to lose the weight gained during the Christmas holidays, to continue the journey to get in shape, or to fulfil a New Year’s resolution. That is why media are full of detox and miraculous diets, considering how hard it is to lose weight and how complex…