So hands-on in fact that we created a special brand – Semplicemente Frutta.
Semplicemente Frutta is dehydrated fruit without added sugar: not even fructose or grape sugar.
Why did we create this brand? Because fruit is perfect as it is, with all the natural fragrance and sweetness we need.
80% of processed foods contain sugar
Italians eat 27 Kg of sugar per person per year (Source: WHO, 2015)
Public health expenditure, each year, linked to obesity (Source: EUROPEAN COMMISSION, 2015)
1 su 3
1 in 3 children is overweight (Source: ITALIAN MINISTRY OF HEALTH, 2016)
Transparency for the consumer in our opinion is still inadequate and (even in Italy) there is a genuine food paradox: companies that produce glazed products (with visible sugars) are compelled to make this explicit, whereas this duty does not apply if the added sugars are merely contained within the product (and therefore where it is almost impossible to identify them!).
Euro Company wants to change the legislation and move the entire food industry toward fuller and more transparent information.
Sugar consumption on the planet has increased by 46% over the last 30 years (Source: CREDIT SUISSE REPORT, 2013)
Italians eat three times more sugar annually than recommended by the WHO (Source: WHO, 2015)
Obese Italians (Source: OSSERVASALUTE REPORT, 2017)
4 in 10
Parents say that their children consume snacks and sugary drinks (Source: ITALIAN MINISTRY OF HEALTH, 2014)
We are removing all added sugar and sweeteners from our ranges with the objective of doing so on all of our products, including our distribution brands. The reason is simple: every year we consume 27 kg of sugar per head, more than 3 times the per capita amount recommended by the WHO.
Vitamore offers slightly salted nuts, with only 0.25% salt.
What’s more, Vitamore nuts are roasted and not fried.
This means a healthy lifestyle without giving up on great taste.
Every year we consume about 4 kg of salt per head, twice the amount recommended by WHO! (Source: WHO, 2016)
75% of the salt we take comes from the consumption of processed foods (Source: EUROPEAN COMMISSION, 2008)
Stroke and hypertension may be related to excessive salt consumption (Source: ITALIAN MINISTRY OF HEALTH)
Average quantity of salt contained in packages of salted nuts of other brands
Euro Company is aiming to offer consumers a new product category with its Cicioni brand – the fermentino.
Fermentino is a food product derived from the fermentation of nuts or oilseeds, with only the addition of water and salt. Unlike surrogates, it is not trying to imitate other products, nor, importantly, does it contain additives often found in plant-based products such as coconut oil, thickeners, emulsifiers, guar gum, and all those substances that are preceded by the letter E.
No dyes or additives are needed for a healthy diet.
We have eliminated them all to make our products 100% natural.
We also try not to use preservatives unless it is absolutely necessary, as in the case of fast perishable products.
Our actions are consistent with the 17 common goals for Sustainable Development set out in the UN Agenda and signed by 193 Member States.
With our commitment to consumers, we contribute to the achievement of 4 of the 17 aims set.
Follow our blog and keep up to date on our initiatives, news from the world of food and lots of other news.
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