Our commitmentto consumers

Fighting sugar abuse

  • Semplicemente Frutta Logo

    Euro Company's battle against sugar abuse is hands-on and daily.

    So hands-on in fact that we created a special brand – Semplicemente Frutta.
    Semplicemente Frutta is dehydrated fruit without added sugar: not even fructose or grape sugar.
    Why did we create this brand? Because fruit is perfect as it is, with all the natural fragrance and sweetness we need.


    80% of processed foods contain sugar


    Italians eat 27 Kg of sugar per person per year (Source: WHO, 2015)

    23 BILLION

    Public health expenditure, each year, linked to obesity (Source: EUROPEAN COMMISSION, 2015)

    1 su 3

    1 in 3 children is overweight (Source: ITALIAN MINISTRY OF HEALTH, 2016)

  • A legal battle against hidden sugars. Aim: to amend the legislation on labelling!

    Transparency for the consumer in our opinion is still inadequate and (even in Italy) there is a genuine food paradox: companies that produce glazed products (with visible sugars) are compelled to make this explicit, whereas this duty does not apply if the added sugars are merely contained within the product (and therefore where it is almost impossible to identify them!).
    Euro Company wants to change the legislation and move the entire food industry toward fuller and more transparent information.

    46% more

    Sugar consumption on the planet has increased by 46% over the last 30 years (Source: CREDIT SUISSE REPORT, 2013)


    Italians eat three times more sugar annually than recommended by the WHO (Source: WHO, 2015)


    Obese Italians (Source: OSSERVASALUTE REPORT, 2017)

    4 in 10

    Parents say that their children consume snacks and sugary drinks (Source: ITALIAN MINISTRY OF HEALTH, 2014)

  • Our commitment does not end there.

    We are removing all added sugar and sweeteners from our ranges with the objective of doing so on all of our products, including our distribution brands. The reason is simple: every year we consume 27 kg of sugar per head, more than 3 times the per capita amount recommended by the WHO.

Curbing salt consumption

  • Euro Company's commitment to curb salt consumption has a specific tool for that - our Vitamore brand.

    Vitamore offers slightly salted nuts, with only 0.25% salt.
    What’s more, Vitamore nuts are roasted and not fried.
    This means a healthy lifestyle without giving up on great taste.

    4 kg

    Every year we consume about 4 kg of salt per head, twice the amount recommended by WHO! (Source: WHO, 2016)


    75% of the salt we take comes from the consumption of processed foods (Source: EUROPEAN COMMISSION, 2008)


    Stroke and hypertension may be related to excessive salt consumption (Source: ITALIAN MINISTRY OF HEALTH)

    1 g

    Average quantity of salt contained in packages of salted nuts of other brands

Limiting animal proteins

  • The effects on our health of excess animal protein are now scientifically proven.

    Euro Company is aiming to offer consumers a new product category with its Cicioni brand – the fermentino.
    Fermentino is a food product derived from the fermentation of nuts or oilseeds, with only the addition of water and salt. Unlike surrogates, it is not trying to imitate other products, nor, importantly, does it contain additives often found in plant-based products such as coconut oil, thickeners, emulsifiers, guar gum, and all those substances that are preceded by the letter E.

No flavours or dyes and no palm oil either.

  • Palm oil does not fit with our philosophy.

    No dyes or additives are needed for a healthy diet.
    We have eliminated them all to make our products 100% natural.
    We also try not to use preservatives unless it is absolutely necessary, as in the case of fast perishable products.

We adhere tothe 2030 Agenda

Our actions are consistent with the 17 common goals for Sustainable Development set out in the UN Agenda and signed by 193 Member States.

With our commitment to consumers, we contribute to the achievement of 4 of the 17 aims set.

Our commitment continues.Learn more

Follow our blog and keep up to date on our initiatives, news from the world of food and lots of other news.


What is meant by ‘natural functional foods’?

Thursday, September 19 - 2019

Very often we hear about functional foods. But what is meant by functional food? Functional foods are foods that, in addition to their basic nutritional characteristics, demonstrate properties which are beneficial and protective for the body and therefore should be included – judiciously – in the daily diet. In 1999 in the British Journal of…

The importance of snacks in daily nutrition, an Italian review

Thursday, September 12 - 2019

A team of Italian experts, coordinated by the Nutrition Foundation of Italy, recently published, in the prestigious Journal of Food Science and Nutrition, a review of the “Snacking in nutrition and health”, gained through the analysis of scientific literature published around the world. It may seem an oxymoron since in Italy snacking is regarded as…

Is it true that some types of added sugars are healthier than others?

Friday, September 06 - 2019

It has now been scientifically proven that excessive consumption of added sugar is harmful to health. On this aspect, however, it is important to make a clarification: The term “simple sugars” conventionally refers to monosaccharides, consisting of a single molecule, and disaccharides, the latter consisting of two molecules of monosaccharides: Monosaccharides: glucose, fructose and galactose;…

The importance of preferring proper nutrition before turning to pharmaceuticals

Friday, August 30 - 2019

Eating well and following a proper diet are key points in improving lifestyle in order to live each and every day fully-charged and brimming with energy. Eating a healthy informed diet helps our body function properly by avoiding any deficiencies in macronutrients and vital micronutrients. “Let food be your medicine and your medicine be food”,…

IDEFICS study: Too many simple sugars in the diet of European children

Thursday, August 22 - 2019

In Europe only the diet of twenty out of a hundred children complies with WHO guidelines, especially when it comes to intake of simple sugars. This was a key finding emerging from the IDEFICS (Identification and Prevention of Dietary and Lifestyle-Induced Health Effects in Children and Infants) study, which began in September 2006 and ended…

Mediterranean diet UNESCO heritage site

Wednesday, August 14 - 2019

When talking about a “proper diet”, we mean a diet that ensures the right intake of all macronutrients and micronutrients essential for development, growth and maintenance of a person’s state of health. In this context, the Mediterranean Diet – or what should be more accurately defined as the “Mediterranean food model” and was inspired by…

A bad diet has a significant effect on our state of health

Friday, July 26 - 2019

According to a study conducted by 130 researchers and published in the British journal The Lancet, 20% (1/5) of deaths due to cardiovascular diseases, diabetes and cancer are because of a poor diet. The study considered 15 significant dietary risk factors that may affect one state of health: low consumption of fruits, vegetables, legumes, whole…

Excess salt: seven tips to limit consumption

Friday, July 12 - 2019

It has now been widely demonstrated that there is a direct correlation between excessive consumption of salt and sodium and increased blood pressure, which has resulted in an increased risk of developing diseases of the cardiovascular and nervous system. In some cases, the main problem lies precisely in the difficulty of determining the actual amount…

Plastic in the oceans: Euro Company’s commitment to save our seas

Friday, July 05 - 2019

Plastic debris consisting of disposable food and drinks packaging, plastic bags, synthetic clothes, bath products, cotton buds, and so on is one of the great ecological problems both at sea and on land. Every year over eight million tonnes of plastic ends up in the oceans. And if we do not put a brake on…

Change of season: aids and remedies

Friday, June 28 - 2019

The change of season means everything changes: daylight hours, weather, mood and even diet. All these changes are often stressful since they lead to a change in the day/night rhythms (circadian rhythms). Light and darkness can activate neurotransmitters capable of influencing body and mind. In particular, in winter the days are shorter and our body…

“Non è un FORMAGGIO” - Nuovi prodotti sostitutivi del FORMAGGIO a base frutta secca
Progetto cofinanziato dal Fondo europeo di sviluppo regionale nell’ambito del bando Regione Emilia Romagna POR FESR 2014-2020 “bando per progetti di ricerca collaborativa e sviluppo delle imprese” – DGR 773/2015 e succ. mod.. IMPORTO DEL CONTRIBUTO CONCESSO: euro 197.994,23 PERIODO DI SVOLGIMENTO: maggio 2016 – ottobre 2017 DESCRIZIONE: Il progetto consiste nella realizzazione di un prodotto di tipo nuovo sostitutivo del formaggio nelle diete vegane, vegetariane e nelle diete per intolleranti al latte e alle sue proteine. Il prodotto realizzato anche mediante l’utilizzo di latte estratto dalla frutta secca avrà caratteristiche organolettiche molto simili a quelle del formaggio ricavato dal latte, ma sarà di origine vegetale. OBIETTIVI: 1. definire il trattamento ottimale a cui deve essere soggetta la materia prima per ottimizzare resa, qualità nutrizionale ed organolettica del prodotto finito 2. assicurare la realizzazione di un prodotto agroalimentare sicuro 3. intervenire sulle tecniche di conservazione del prodotto 4. individuare il packaging ottimale 5. offrire sul mercato un prodotto salubre e sicuro in grado di rispondere a cambiamenti di tipo culturale e alimentare RISULTATI: Il progetto ha lo scopo di realizzare prodotti fermentati innovativi, a partire dalla frutta secca, indirizzati a consumatori vegetariani/vegani/intolleranti. - messa a punto delle condizioni ottimali di processo - innalzamento delle caratteristiche di stabilità e sicurezza alimentare - studio e la messa a punto di tipologie di imballaggi